Land O' Lakes
Everyone at Land O' Lakes, including the thousands of farmer-members, are always looking for ways to add a little good. In the first year, we created over 1,500 pieces of communication and the next year, we rebuilt their entire website. Proving there are endless ways to add a little good.
The Farmer - Set to a poem written by Amelia E. Barr and shot by National Geographic videographers, this piece showcases the power and importance of farming.
PRESS: Adweek
AWARDS: The One Show
Spreadable Butter video
PRESS: The Drum
Prints Ads / Social media and online ads
Animated Social Media video
Concept for new butter packaging utilizing a honeycomb shape to hold 6 sticks of butter. Each stick is shaped like a Toblerone candy bar, making it easy to break off single ounces.
Credits
Agency: The Martin Agency; Client: Land O'Lakes
ECD: Andy Azula
CD: Anne Marie Hite, Jordi Martinez
AD: Tara Gorman / Ty Harper ; CW: Lassiter Stone / Raymond McKinney
UX Strategy Director: Taylor Wiegert
