Land O' Lakes
Everyone at Land O' Lakes, including the thousands of farmer-members, continue to look for ways to add a little good in the world. In the first year, we created over 1,500 pieces of communication, and the next year, we rebuilt their entire website. Proving there are endless ways to add a little good.
The Farmer - Set to a poem written by Amelia E. Barr and shot by National Geographic videographers, this piece showcases the power and importance of farming.
PRESS: Adweek
AWARDS: The One Show
Spreadable Butter video
PRESS: The Drum
Prints Ads / Social media and online ads
Animated Social Media video
Concept for new butter packaging utilizing a honeycomb shape to hold 6 sticks of butter. Each stick is shaped like a Toblerone candy bar, making it easy to break off single ounces.
Credits
Agency: The Martin Agency; Client: Land O'Lakes
ECD: Andy Azula
CD: Anne Marie Hite, Jordi Martinez
AD: Tara Gorman / Ty Harper ; CW: Lassiter Stone / Raymond McKinney
UX Strategy Director: Taylor Wiegert
