Experian
Experian wanted to humanize the idea of a Credit Bureau. We had two insights:
1. Credit is something you learn - it's not just a score.
2. Credit bureaus are powerful and evil.... unless it's YOUR Credit Bureau.
Be Better At Credit Anthem Commercial
Your Very Own Credit Bureau. This was a pitch video for our second idea.
Previous campaign, using projection mapping in single takes.
Credits
Agency: The Martin Agency; Client: Experian
ECD: Andy Azula
CD/AD: Alex Zamair, Matt Davis ; CD/CW: Jonathan Richman
AD: David Padgett ; CW: Eric Eisle
