ExxonMobil - Let's Sove This
U.S. students rank around the middle of the pack, and behind many other advanced industrial nations (the US ranks 25th in Math and 17th in Science). Exxon needed to raise awareness of this issue, especially since they hire so many engineers and would rather not have to hire from outside the US. This campaign raises the awareness of the problem while providing ways to actually solve it.
Credits
Agency: The Martin Agency; Client: ExxonMobil
CCO: John Norman
GCD: Andy Azula
CD: Jason Komulainen
AD: Matt Wojtysiak ; CW: Ken Hines