Land O'Lakes - Farm Bowl 2018
During the week when all eyes were on America’s biggest football game, the Super Bowl, we took professional football players and put them on a different kind of field to showcase modern farming, The Farm Bowl.Six football players were paired with six farmers to compete in the world’s first farm-based obstacle course. Each challenge was designed to showcase modern farming in a way that would inspire the next generation of farmers.
Credits
Client: Land O'Lakes
ECD: Andy Azula
CD: Anne Marie Hite
AD: Rushil Nadkarni, CW: Lassiter Stone
Agency: The Martin Agency
Experiential Agency: GMR Marketing
