The Tooth Brigade
My wife and I launched a toy company with a mission called It Helps To Play. Our first products are Tooth Pillows and a story about how the Tooth Fairy met her most valuable helpers. We take a human-centered design philosophy with each toy and story. Everything is designed to make the experience of losing baby teeth easier for the kids AND the parents. We even added a tooth ticket that can be used if a child can't find their tooth!
